SS25 Colorful Mascara 🎨 In case you missed our runway recap on the Spring/Summer 2025 beauty trends—colorful mascara and eyeliner emerged as a defining look. This aligns perfectly with the maximalism trend highlighted in our macro trend book, which has made a comeback after the minimalist era. So, how do colorful mascara and eyeliner fit […]
Festival Essentials for Your Summer Subscription Box! 🎉🌞 Our new subscription box celebrates the vibrant spirit of the season and features items inspired by the Hibiscus Bay trend. With sculptural florals and playful tropical prints, each box is curated for those who love adventure—think festival days and market strolls with a dash of whimsy!🌺✨ With […]
We received full market scorecard as Mary Kay’s number 1 supplier! 🌟 It’s been an incredible journey working together for over a decade, and we’re proud of the outstanding results we’ve achieved together. Our commitment to quality, transparency, and exceptional service has truly paid off, and we’re grateful for the trust placed in us. Building […]
Adding cuticle care to the DIY Mani! 💅 While the #maximalism trend is gaining traction, there is a counter-trend in beauty: ‘New Minimalism.’ This movement caters to consumers seeking to rely less on salon-based treatments. Incoming – the manicure at home! Brands have an opportunity to meet this demand by offering cuticle care that helps […]