
The countdown is on!
We are delighted to announce that we will be exhibiting at the MakeUp in Paris 2024 show. Stay tuned for more info…

Adding cuticle care to the DIY Mani! π While the #maximalism trend is gaining traction, there is a counter-trend in beauty: βNew Minimalism.β This movement caters to consumers seeking to rely less on salon-based treatments. Incoming β the manicure at home! Brands have an opportunity to meet this demand by offering cuticle care that helps […]
Embrace your inner child with our Playful Packaging! πβ¨ Life is full of chores… beauty routines should not be one of them! Our new range of primary packaging embraces the #KIDULT trend featured in our macro trend report. This trend is tailored towards the growing number of adults finding comfort in revisiting childhood experiences. Our new playful packaging blends […]
πβ How do sustainable insights over coffee and croissants sound? Join us as our CEO, Pascal Vieilvoye & Co-chair of B Lab HK & Macau, Gilbert Lee share all about the B Corp Movement and Concept4βs sustainable journey, covering key certifications like B Corp, EcoVadis and CDP.β Weβre excited to announce that team leads from […]