Hot off the runway… As with each runway season the Concept4 product development team have been keeping an eye on every show & the influencers attending them, catching the common trends set to be big the following year. For 2025 SS, we’re excited to spotlight three standout colours that are set to dominate the scene: Butter Yellow, Celery, […]

FW2025. 3 key macro trends to suit every customer profile! The predictions are out! The Concept4 trend team have been busy collating macro trends for next Fall/Winter, whether your customers are modern classic women or lean more to athleisure, we can guide you to the right assortment…

We are excited to share that the cotton in our range of pouches and totes is Fairtrade certified! Why go Fairtrade? ‘Complex issues in the global cotton industry mean millions of small-scale farmers are struggling to make a decent living from growing cotton…. Fairtrade works with the small-scale cotton farmers in Asia and Africa and […]

Made with recycled materials through full chain GRS certification, our new hair collection ticks all the boxes! #EachGreenStepCountsEvenSmall