While the #maximalism trend is gaining traction, there is a counter-trend in beauty: ‘New Minimalism.’ This movement caters to consumers seeking to rely less on salon-based treatments.
Incoming – the manicure at home! Brands have an opportunity to meet this demand by offering cuticle care that helps customers achieve salon-quality results. These offerings provide a simple and quick way to pamper oneself, delivering a touch of luxury in any routine.
Embrace your inner child with our Playful Packaging! 🌈✨ Life is full of chores… beauty routines should not be one of them! Our new range of primary packaging embraces the #KIDULT trend featured in our macro trend report. This trend is tailored towards the growing number of adults finding comfort in revisiting childhood experiences. Our new playful packaging blends […]
Fashion & Beauty: Macro Trends to Watch in 2026! A comprehensive guide designed to navigate the evolving beauty landscape. In this essential resource, we delve into the key trends set to shape our industries tomorrow, offering insights that are not just informative but transformative. So, what’s in it for you? Understanding these trends is vital […]
Our SPF Innovation can transform your beauty offerings for healthier skin🌞 As consumers become increasingly aware of the dangers of UV radiation and sun exposure, there’s a growing trend toward “SPF Everything” (GCI Magazine). The addition of SPF to makeup is a key prediction in our #skinification trend highlighted in our macro book. Featuring our […]
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