What did consumers want in 2023?!
Understanding customers is so important for us, which is why trend reporting & market research is one of our top priorities!
To wrap up 2023 we looked at Google’s top 10 searches for beauty consumers. These are our favourite trends & the products to create the look!
Wellness Après Advent: Post-Christmas Pampering! 🌸 While advent calendars are typically associated with Christmas, there’s an increasing opportunity to expand their appeal. Our new Après Advent is the newest in our Advent collection, focusing on the 7 days following Christmas. Featuring 7 pampering products to enjoy over the course of a week—such as candles 🕯️, […]
New Luxury Candle Accessories🕯️✨ The home fragrance industry is evolving beyond traditional candles and diffusers. We’ve been innovating within this category with new ways of diffusing fragrance, including scented stones, lava rock, scented ceramics, and hanging wax. Additionally, we’re seeing a growing interest in decorative pieces, such as snuffers, candle lids, and candle decorations. This […]
Not Your Everyday Gua Sha:Trendy Shapes💆🏻♀️💚 With more than 2 billion views on Tiktok alone, #faceyoga has become the latest anti-aging practice. Gua sha, a traditional Chinese medicine technique meaning “scrape sand,” is making a powerful comeback in the West as a face slimming and health beauty tool. As a result, more trendy shapes have […]
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