What did consumers want in 2023?!
Understanding customers is so important for us, which is why trend reporting & market research is one of our top priorities!
To wrap up 2023 we looked at Google’s top 10 searches for beauty consumers. These are our favourite trends & the products to create the look!
Our SPF Innovation can transform your beauty offerings for healthier skin🌞 As consumers become increasingly aware of the dangers of UV radiation and sun exposure, there’s a growing trend toward “SPF Everything” (GCI Magazine). The addition of SPF to makeup is a key prediction in our #skinification trend highlighted in our macro book. Featuring our […]
Essential Lip Care for Galentine’s💋 Millennials and Gen Z crave self-care. Don’t miss the chance to connect this Galentine’s Day! 💖 Lip scrubs and overnight masks are now key players in a basic lip-care assortment. Consumers want products that deliver results whilst feeling indulgent. The younger markets, especially Gen Z and Millennials, seek multifunctional lip […]
Happy Year of the Snake from Concept4!🐍🧧 The Concept4 team wishes you a year adorned with health, happiness—and a touch of gold as we slither into a prosperous year ahead. Gong Hei Fat Choy!✨
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